Snuggle Up with a Steiff Soft Toy

Start with the gold standard in soft toy brands. We are proud to carry Steiff, which was founded in 1880 and the company that invented the first ever Teddy Bear. While Steiff is a cult favourite among toy collectors in Singapore and around the world for their prized handmade collectible bears, they also produce a cuddly range of kids soft toys that we carry here at Sea Apple. This range is made with the same commitment to quality and craftmanship that Steiff is famed for, and every toy is instantly recognisable by its trademark yellow “Button in Ear” tag. Shop online for familiar friends like animals, rabbits, or teddies to more unique options like brontosauruses and unicorns.

Reimagine Analogue Play with Plan Toys

For wooden kids toys, Plan Toys is an eco-friendly and sustainable kids toy brand that we love. Carried both online and at our flagship store in Singapore, Plan Toys’ wooden toys are beautifully made, sustainable, and are high quality with a great price point. We love that they are packaged without plastic, and are manufactured from old rubber trees in Thailand, which is just a stone’s throw away from Singapore.

Choose Recycled with Green Children Toys

Help save plastic waste from going to the landfill with these 100% recycled toys made in the US from recycled milk jugs. Green Toys are the type of toys we love at Sea Apple – a simply superior plastic kids toy that is 100% sustainable, 100% safe and tested, and not at all about battery power and blinking lights. Instead, these toys get kids on the ground, with full on imaginative play. Green Toys are also beautifully packaged without plastic in recyclable cardboard printed with minimal colors using soy ink. And we think they come at a great price point too.

Foster Creativity with Our Kids Toys Curation

Our entire online selection of kids toys enjoys free delivery in Singapore when you spend a minimum of $70. If you are shopping for someone else, consider our newborn baby gifting options to make your present extra special. You can also check out our collection of children books which will make an excellent gifting option!