Internship - Social Media Creative

We are looking for a Social Media Creative Intern to join our team. In this role, you will help develop Sea Apple's social media presence across Instagram and TikTok — creating content ideas, filming and editing short-form video, and helping us build a more engaged and active community around the brand.

This is a role with genuine creative ownership and an eye to conversion to a full time position. You will bring your own ideas, set the content direction, and work closely with the founding team to make sure everything we put out reflects who Sea Apple is.

Key Responsibilities

1) Content Strategy & Creation

  • Develop and pitch original content concepts for Instagram and TikTok that are engaging, on-brand and suited to each platform.
  • Build and manage a content calendar that balances product storytelling, brand values and timely moments.
  • Self-shoot and edit short-form video content — Reels and TikToks — from concept through to final post.
  • Assist in planning and executing product shoots and campaign content, bringing a clear creative point of view.
  • Write captions and copy in the Sea Apple voice — warm, considered and genuine.

2) AI-Assisted Content

  • Use AI tools to support ideation, mood boarding, copy drafting and editing workflows.
  • Stay current on emerging AI tools relevant to content creation and bring relevant ideas to the team.
  • Apply AI tools thoughtfully — to support the creative process, not replace the brand voice.

 3) Community & Performance   

  • Engage actively with our community through replies, DMs and reshares in a voice consistent with the brand.
  • Identify and amplify user-generated content from customers who share their Sea Apple pieces.
  • Track content performance across platforms and bring clear, honest analysis back to the team with recommendations.

REQUIREMENTS

  • A strong feel for how content is consumed today and how platforms behave.
  • Comfortable filming and editing your own content — phone or camera, solo or with a small team.
  • A genuine eye for aesthetics, and the ability to articulate why something works.
  • Strong writer with a natural, conversational tone in English.
  • Curious about and actively using AI tools in your creative process.
  • Self-directed — able to take a brief, run with it and deliver without close supervision.
  • An interest in sustainability, creativity and children's culture. Familiarity with Sea Apple is a plus.
  • Prior experience in a brand or your own content creator role is welcome but not required.

Retail Associate

We are looking for both full time and part time Retail Associates for our flagship children’s concept store at United Square in Novena. If you love design and creative labels, and are looking to work in a close knit, fun and family environment, we would love to hear from you!

Key Responsibilities

· You will be an ambassador for the offline Sea Apple experience, and need to drive sales and excellent customer engagement
· Deliver monthly sales targets in store
· Offer a warm and personalised instore experience for our customers
· Manage inventory supply and stock replenishment instore

Requirements

· Responsible, honest, committed
· Top of class customer service skills
· Friendly, positive and engaging work attitude, willing to learn
· Loves and understands our brand, and embodies our values
· Able to work at least 2 - 3 days a week
· Able to work on public holidays and at least one weekend
· Able to perform cashiering duties and daily sales reconciliation